eCommerce Leader & CRO / Analytics Expert

Hi, I'm Alex.

Over the past 12 years, I've worked with global brands to drive eCommerce growth through conversion optimization, analytics, and digital strategy. From hands-on implementation to leading the strategy, I've driven growth at every stage of the eCommerce journey.

CRO & A/B Testing Content & On-Site Marketing eCommerce Operations Analytics & Data UI/UX Merchandising

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About

Making digital commerce work better. convert higher. grow faster. scale smarter.

I've built eCommerce operations from the ground up, optimized conversion funnels at scale, managed the analytics, and led the teams. Every initiative ties back to something measurable.

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How I Work

I start with the data, scope the opportunity, and build a hypothesis. Sometimes that means shipping a test. Sometimes the data is clear enough to just execute. Every initiative ties back to a metric that matters: revenue, conversion rate, or efficiency.

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Proven Results

Millions In Incremental Growth

YoY DTC Sales Increases

Full-Stack Analytics Recovery & Infrastructure

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"Data isn't just numbers and behavioral analytics. It's empathy at scale. When you lead with understanding what your users are going through, the right optimization becomes obvious."

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Get in Touch

Whether you have an opportunity, a project, or just want to connect, I'm always open to a conversation.

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