SOREL Footwear

Customers who search convert at a significantly higher rate, but the default search was a small icon tucked into the header, easy to overlook entirely. The redesign pulled search out of hiding and restyled it to make use of the real estate it deserved. On desktop, a persistent, animated search bar lives in the utility navigation so it's always visible and always inviting. On mobile, the results view was optimized to put product imagery in the forefront instead of text-heavy link lists, so customers are comparing products at a glance instead of reading their way to a decision. Both experiences also save recent searches, letting customers pick up where they left off instead of retyping on every visit.

The default search was hidden behind a small icon in the header. Customers who did find and use search converted at significantly higher rates, but most never engaged with it. When they did, the mobile results were a dense stack of text links that buried the product itself, and nothing carried over between sessions, so every search started from a blank slate.

Making search visually prominent, leading with product imagery, and remembering recent queries would increase search engagement and drive higher conversion by connecting more customers with what they're looking for, faster and with less friction on the way back.